HUBLOT X SORAI
Time for action to protect the rhino.
TIME FOR ACTION
TO PROTECT THE RHINO
With dedicated action in the fight against illegal wildlife trade, the level of poaching in South Africa had been steadily declining until the pandemic rocked the tourism industry, cutting off revenue streams that fund the protection and care of rhinos. It is thought that two-thirds of the rhino species may disappear in our lifetime and now, more than ever, they urgently need our help to survive.
SORAI has partnered with Hublot to release a limited-edition timepiece and tap into their global reach to support this cause before it’s too late. A big portion of the proceeds from the sale of the Big Bang Unico SORAI will be donated exclusively to Care for Wild – the largest rhino sanctuary in the world – for the rescue and rehabilitation of orphaned rhinos.
“On the ground, every day is a battle, a race against time by the teams of specialists who rescue, rehabilitate, and release rhinos back into the wild. We don’t want to lose one of the Big Five so we need to protect the species now. There is an urgent need for action, and Hublot's support for this is crucial.”
KEVIN PIETERSEN
FOUNDER OF SORAI
SORAI partners with like-minded organisations, who share our love for animal conservation.
